As an impressionable youth, Marcus Lemonis read the description of Entrepreneur to his mother from the dictionary while working on a school project, which inspired him to challenge himself and make his dreams come true. His humble beginnings and journey through life represent the heart and soul of what true entrepreneurism is. Although he was not born in America, he is proud to be living the American Dream through hard work, determination and believing. Those who have had the chance to hear his story through his moving speaking engagements would say that he is humble, down to earth and 100 percent brutally honest.
A past nominee for the 2018 Critic’s Choice Award for Best Structured Reality Series for his work on CNBC’s The Profit, Marcus lends his business expertise to struggling businesses in various industries across the country while using his famous People-Process-Product principle. Through his 3P mantra, he analyzes every business by the quality people, whether they have an excellent and relevant product, and the best possible process for creating, delivering, and selling that product. While many people frequently call him the “business turnaround king,” he will be the first to say that he really helps people with tough love so they can use the experience to inevitably succeed.
Marcus was born in war-torn Beirut, Lebanon in 1973; and, at nine months old, was adopted by a couple living in Miami, FL. As a young child, he was exposed to positive and prosperous business values at his family-owned auto dealership. His entrepreneurial spirit bloomed at age 12 while attending Epiphany Catholic School, when he started a lawn mowing service to generate money for a candy business while enlisting his friends for their help. He then graduated from Christopher Columbus High School and moved to Milwaukee, WI to attend Marquette University, where he studied Political Science, Criminology and Economics.
It was a conversation with family friend and former Chrysler CEO, Lee Iacocca, who advised him to get into the camping and RV business, which put him on the path to eventual chairmanship at America’s #1 source for RVs, camping accessories, RV maintenance and repair: Camping World.
Lemonis was recognized for having “more impact on the industry than any single individual or company in recent memory as an agent of change and retail consolidation,” when RV Business Magazine named him their 2007 Newsmaker of the Year. Ten years later he became 2017 RV Business Newsmaker of the Year for “evolving into one of the most transformational characters in the U.S. recreational vehicle industry, having built up Camping World’s dealer network to some 135 company-owned RV stores in 36 states retailing RV’s, parts and accessories, emergency road service, insurance and other services as America’s No. 1 RV dealer in terms of sheer sales volume.” In addition, Crain’s Chicago Business featured him in their 2005 edition of “40 under 40,” and in 2008, Ernst & Young named him Entrepreneur of the Year.
Prior to The Profit, he appeared on NBC’s Celebrity Apprentice in 2011 and 2012, and was also featured
on ABC’s television show, Secret Millionaire in 2012.
With multiple ventures on his resume, Marcus can be seen sharing his knowledge through numerous business and entertainment television programs, and is also regarded as one of the most sought-after industry experts and keynote speakers in the small business sector today. Marcus drives results through collaborations, partnerships and relationships. His advice for aspiring entrepreneurs is simple: know your numbers, trust the process and remember that he’s 100 percent IN CHARGE!