Abigail shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to corporate culture, product development, branding and marketing. Her quest is to spark novel thinking and lead people to take action. Abigail is the Head of Strategy at the Brand Unit, Google’s creative think tank for agencies and brands. At Google, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts. She has spent her life catalyzing change and ensuring impact.